New article 'An Uncritiqued Frontier of Social Media'

CCPT member Paul Geyer has a new article out in tripleC! The article is titled 'An Uncritiqued Frontier of Social Media: The Social Media Subscription Model'. It's available here open access.

The article addresses an uncritiqued aspect of social media: subscription services such as Snapchat+, YouTube Premium and Meta Verified. It focuses on three key points: First, subscription services have remained uncritiqued because of the blind spot created by the emphasis on data collection. Second, the Social Media Subscription Model (SMSM) now asserts social media as part of a mixed model (Fuchs 2020, 134) instead of only being considered as an advertising model. Third, applying the classical Marxian twist of capitalism as self-negating, the SMSM is also a structural response to a contradiction of "peak data", meaning how does social media sustain itself if commodifies all data? Stressing the necessity of viewing the SMSM and social media as part of a Mixed Model.